\u003ch4\u003eASICS\u003c/h4\u003e\r\n\r\n\u003cp\u003eMastering performance technology and style, ASICS has been synonymous with innovation since its inception in 1949. Originally known as Onitsuka Tiger, the Japanese brand later changed its name to ASICS, an acronym for “Anima Sana In Corpore Sano”, which is Latin for “a sound mind in a sound body.”. Initially producing basketball and running silhouettes, the brand’s game-changing Gel technology has put it in line with some of the industry’s key players, like \u003ca href=\ ASICS Gel-NYC Cement Grey Ash Rock | 1203A372-021 | Laced